Enhance the user experience of Sienna's main contact us page. The goal is to reduce bounce rates and guide users to the right option.
20% reduced in bounce rate
My role: Understand the business goal and the user's needs. From there, I developed a sitemap and work together with the web developers to create this new page. I am also the design lead of this project.
Previous contact us page
Sitemap and mock-up of the new contact us page