Lego Play would like to redesign its main page that gear towards boys from 6 to 9 years old. Humour was the #1 quality the client was looking for. The site needed to be flexible, fun, and clean. It also needed to accommodate at least seven brands.
My role: Based on the given brief, I researched the target market group and studied the site content. I organized the content, worked with the assets, and created a desktop and a mobile version of the new main page for Lego Play.
(left) Full desktop view (right) Full mobile view
Initial conceptual sketches