Through market research, Robin Hood's target market age group has expanded from stay home moms to millennials. Robin Hood saw the demand of users browsing the site through mobile and decided to transform its fun and resourceful website into the mobile version.
My role: Understand the sitemap and the architecture of the site. Observed how users interact with the site and gathered data to maintain a good user experience on both desktop and mobile. From there, I developed the wireframes for the mobile version.
wireframe of the homepage
wireframe of the baking class video page
wireframe of the product page
