Sienna National Webinar - social media campaign

Social Media | Creative Lead | UX Design | Graphic Design

The Project: Sienna Senior Living runs a monthly national webinar for a number of educational purposes and lead generation.
My role: As the creative lead for these social media campaigns, I strategize and execute different assets to promote the webinars.
Deliverables:
- Webinar landing page
- Social post for Instagram, LinkedIn, Facebook, and Google My Business
- Youtube Ad
- E-blast template
- Promotion flyer template
Result:
- over 3000 views
- generated 108 new contacts and 1,241 influenced contacts
- close to 100 participants
A preview of the webinar landing page featuring a senior couple drinking coffee and smiling towards each other beside many cardboard boxes
Landing Page result
3598 page views
247 submissions
We updated the landing page after the webinar for end-user to get a copy of the recording after they filled out the form.
Social media post result
2686 CTA views
111 CTA clicks
Social post was featured in Instagram, LinkedIn, Facebook, Google My Business, and Youtube ad.
Overview of intagram post in the link tree for Sienna Senior Living

Sample of Instagram posts on Sienna link tree

↑Back to Top