One of the visited pages is lacking recent content to showcase residences’ lifestyles and activities. We enhanced the page by creating a live feed with the pictures we share on social media for retirement residences. These feeds are updated dynamically from social for each residence within the portfolio of 35 different locations.
195% increase in engagement rate
2:21 minutes longer time spend on the page
My role: Understand the business goal and the user need. I used heat-map and Goggle Analytics to support the proposal. I worked with social media specialist and an external platform to implement each social wall on individual pages. I worked closely with the copy writer to re-organize the content on the page to support this new feature. I am also the design lead of this project.
Sample of the heat map result for one of the pages